In 2004, global IT giant Microsoft appointed us to provide public relations and communications support in conjunction with Dublin based Slattery Communications. Our joint aim is to increase Microsoft’s profile within the Irish market.
We have been working closely with Microsoft to develop a range of activities designed to increase its profile in NI. The most notable point about the NI market is the market reliance on the public sector, which largely dictates the business environment in which Microsoft operates. At the other end of the scale is the SME sector, which accounts for nearly 80% of employment and 75% of private sector turnover.
A vital part of our work is to translate IT initiatives into meaningful business stories, cutting through the techno-speak to illustrate business benefits.
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 First ever Microsoft Excellence award for Queen's Student
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 Sticking to the guidelines of online safety
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 Microsoft turns spotlight on online safety
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