The Review Body on Post Primary Education examined proposals for the most fundamental reorganisation of Northern Ireland’s education system in over 50 years which included the abolition of the Eleven-Plus Transfer Tests.
Clearly one of the most controversial subject matters in education for some time, we were drafted in to develop a comprehensive communications strategy for the announcement and co-ordinated the media relations activity around the launch of the Report as well as advising and media training the key spokespeople to best manage the situation.
The PR team then supported our Events Division in the organisation and promotion of the Review Body’s information ‘Road Show’ which involved 14 public meetings across Northern Ireland in a four-week period.
| Review Body on Post Primary Education Gallery | ||
|---|---|---|
 Photo
JPG 87.1KB
|
||