Based in Waterford, Flahavan’s is Ireland’s leading oat miller, producing a range of porridge and oat products for the retail, wholesale and export sectors. We were appointed to promote the brand to key target audiences, encourage product trial, and grow market share in NI.
Our initial four month province-wide consumer campaign incorporated market research, media relations, CSR, product features, consumer sampling, promotions and conveyed the core message - Flahavan’s is the ultimate breakfast choice due to its key benefits – healthy/convenient/ quality/value for money.
A major highlight included the CSR Partnership with NI Chest Heart & Stroke which helped forge the link between porridge and a healthy heart. Backed with our creative PR ideas, innovative photography and key links with local politicians, we launched a major heart health awareness/fundraising campaign. Flahavan’s gained province wide coverage for its brand, and also benefited from the positive association with the leading health charity. We also delivered a successful corporate health challenge engaging with large employers and representative bodies to highlight the productivity benefits of a healthy start to the day.
Our work for Flahavan’s received recognition at the 2009 CIPR Pride Awards where we picked up gold award for best Consumer Relations campaign.
The campaign was considered a huge success building product awareness from 5% pre PR campaign to 18% post campaign resulting in a 25% increase in value market share. We have since been engaged for a further 6 month campaign (2009/10) which will see partnerships developed with the National Trust and WeightWatchers.
2009/2010 CIPR Gold Award Winnner
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 Press coverage - Belfast Telegraph
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 Press coverage - Newsletter
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 Press coverage - Newsletter
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