The launch of this client was an award winning campaign for Ireland’s first and only private allotments.
We have been working with Vista Allotments to deliver a cost-effective marketing and public relations campaign to increase awareness of the allotments and increase uptake of plots.
A fresh brand identify was followed by a suite of promotional materials and a strong media relations programme which delivered tremendous media coverage. Most notably we were able to negotiate a visit by garden lover Prince Charles to the allotments, resulting in headline publicity on national press and TV, including a picture in Hello magazine. The publicity sowed the seeds and the idea blossomed with over 50 allotments taken within 18 months of the launch.
Another CIPR Pride award winner for Morrows – this saw us pick up Gold in the 2004/2005 Pride Awards for Best Low Budget Campaign.
2004/2005 CIPR Gold Award Winner
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 Promotional Photo
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 A plot on the landscape
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 Down to earth in the city hills
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 It's Back to the Good Life
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