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Major Conferences / Exhibitions

Innovation Week 07

May 2007, St. George's Market, Belfast

The Brief

Morrow Communications were contracted to provide event management services to Invest NI for Innovation Week 2007, a three-day exhibition held in St. George's Market, Belfast, giving Northern Ireland businesses an insight into how to grow their organisation and become more innovative.

The Event

Morrow Communications successfully co-ordinated all areas of the exhibition including:

• Design and build - a slick operation which saw the transformation of the bustling market into a dynamic exhibition
• space in less than two days
• Registration of 2000 visitors and electronic collection of data
• Management of all exhibitors and contractors and liaison with the team at St. George's Market.

The Results

Over the years we have built strong working relationships with the crème de la crème of Northern Ireland's event suppliers enabling us to assemble a winning team who worked effortlessly within this challenging setting. The result was an interactive arena with dedicated registration area, six specified information zones, two lecture theatres, 10 trade organisation stands, a central hospitality area and information zone, impressing client and visitor alike.

“The feedback was very positive and the initiative was delivered with the utmost professionalism and commitment, both up front and behind the scenes……The team seamlessly managed a large number of suppliers and speakers on our behalf, consistently delivering against corporate expectations and project objectives. As a result of the enthusiastic involvement of all members of the event management team, Invest NI was able to deliver a high-quality event.”

Noyona Chundur, Head of Corporate Marketing, Invest NI

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